About Us

OBP’s services have been developed to optimize your B2B prospecting efforts. We understand that success is achieved when there is a clear identification of your company’s best prospects and both marketing and sales are  clearly focused on the prospects most likely to become your next customer. And we are committed to helping you achieve sales success.

Our Story

About What We Do & How We Got Here

Consistent new customer acquisition is critical for a company’s long-term success; however, it is one of its most challenging efforts. Often sales and marketing effort are wasted on low potential prospects and this stifles a company’s effort to consistently expand their customer base. Our assessments discover where your prospecting list is not meeting your needs, and where there are high potential prospects which have not been identified yet. Most companies that OBP works with have been able to increased new customer acquisition rate by more than 50%. 


From Our Founder and Principal Consultant: HI! I am Mike Sullivan. Throughout my career I have held a variety of senior B2B Marketing and Sales positions. Having worked at Kodak, Xerox, SIGMA Marketing Group and Dun & Bradstreet,  I have developed expertise in Marketing Analytics, Marketing Data Base utilization and Multi-Channel Campaign deployments. I founded Optimizing B2B Prospecting to help meet a very real need:  helping companies optimize all aspects of their sales and marketing practices to increase their sales prospecting and customer retention practices.   

Our Company Mission, Vision & Values

Mission

Our mission is to design effective prospecting processes for B2B companies. We create measurable, repeatable, and sustainable processes that help our clients meet and exceed their growth objectives.

Vision

Our vision is to create a sustained relationship with your marketing and sales leadership, and your executive team. We provide a bridge between sales and marking to help you focus your efforts and increase you bottom line.

 Values

Our values are simple. We pride ourselves on:

  • Integrity: we are completely transparent about your projects and what is and isn’t working
  • Passion: we care about your business success and put all our energy into achieving your success
  • Collaboration: we work with you to understand your needs and deliver programs that move your business forward
  • We are Subject Matter Experts: we stay on the cutting edge of B2B prospecting tools and technologies, to help you succeed

 

Contact

Get In Touch

Let's talk about the challenges you are facing and develop a customized strategy that will increase your marketing and sales efficiency.

We can help you find and keep your best customers.

Optimize Your B2B Prospecting

 

Contact

Get In Touch

(585) 797-5514
Mike Sullivan
M-F: 8am-5pm

Case Study Download
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Accelerating Prospect Sales Case Study

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Acquisition Targeting Case Study

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Prospect Targeting Excellence Case Study

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Telemarketing Lead Generation
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Reducing Customer Churn Case Study

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Increasing Sales Leads Case Study

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Boosting Sales Efficiency Case Study

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