Grow Your Business
What We Can Do For You
Optimizing B2B Prospecting is a B2B marketing consultancy that is focused on increasing your new customer acquisition. Companies that OBP works with have been able to increase new customer acquisition rate by more than 50%.
Sales Prospecting Optimization for Companies of All Sizes
Want to increase your new customer acquisition growth, focus your sales efforts, and retain customers? We can help.
We design custom analytics that give you measurable, repeatable, and sustainable ways to identify your best customers and prospects. Focusing on your best prospects assures optimum sales gains.
We work across a wide range of industries, from manufacturing to computer software and services to telecommunications and insurance. And everything in between. If you are a B2B company we can help you.
What We Do
Guided by proven custom analytics, we help you define your relevant market and identify your best prospects. We examine your marketing and sales process to optimize your prospecting and maximize sales performance.
Working with your sales, marketing and IT teams, we can increase your ROI on new customer acquisition.
The first step of our process is a free consultation to review your current prospecting efforts. We look at both lead generation efforts from your marketing team to how your sales team is able to convert leads generated.
The second step of our process is to examine your current customers and do a thorough market analysis. Who should you be targeting, and why are they your most likely sales targets? We can help you focus your efforts on the highest sales conversion opportunities.
Prospect Acquisition Tiering
Our methodology rates each prospect on likelihood to convert, clearly defining your best prospects. This lets your sales team focus on the best prospects, avoid unproductive calls, decreases sales time, and helps you get the most out of your sales efforts.
Sales Systems Review
The best marketing and sales prospecting efforts can sometimes fall flat because a company’s internal tools don’t match or support those efforts. We believe that a review of your sales and marketing IT systems is critical to helping your teams get the best results for your efforts.
Prospecting Enhancement Plans
As we review your systems and processes, we make recommendations based on best of class prospecting practices. We will give you a holistic plan for how to optimize and elevate your prospecting efforts.
Deploying Prospect Tiers
Once your prospects are identified by value tiers, we can work with you on how best to approach the companies most likely to convert.
Results Our Customers Have Seen
Lead Generation and Sales Conversion
Our clients have seen lead rates increase by up to 27% and sales close rates increase by up to 56% based on our tiering strategy.
Accelerating Your Sales Cycle
By analyzing our client’s CRM databases, we are able to focus sales efforts on the top prospects that are most likely to convert to sales AND identify high likelihood prospects that are not in their CRM system.
Reduce Customer Churn
Our analysis has helped clients reduce client churn rates by helping them focus on the right product messaging to their best customers.
Get In Touch
Let's talk about the challenges you are facing and develop a customized strategy that will increase your marketing and sales efficiency.
We can help you find and keep your best customers.